Social Media Course

1. Introduction to Social Media

  • Overview of major platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.)

    Understanding platform demographics and purposes

  • Trends in digital and social media marketing

2. Social Media Strategy Development

  • Setting SMART goals (e.g., brand awareness, engagement, leads)

  • Identifying target audience and buyer personas

  • Competitor analysis and benchmarking

3. Content Planning & Creation

  • Developing a content calendar

  • Types of content: promotional, educational, entertaining, user-generated

  • Basics of copywriting and visual design (e.g., Canva, Adobe tools)

  • Importance of brand voice and consistency


4. Platform-Specific Best Practices

  • Optimal posting times and frequencies

  • Hashtag usage and algorithm tips

  • Platform-specific content formats (Reels, Stories, Threads, Shorts)


5. Engagement and Community Management

  • Responding to comments, DMs, and mentions

  • Managing online reputation and customer service

  • Building relationships with followers and influencers


6. Analytics and Reporting

  • Key metrics (reach, impressions, engagement rate, CTR, conversions)

  • Platform tools (Meta Insights, LinkedIn Analytics, Twitter Analytics, etc.)

  • Adjusting strategy based on data


7. Social Media Advertising

  • Basics of paid social (boosted posts vs. ads)

  • Audience targeting and segmentation

  • Budgeting and ROI tracking


8. Tools & Automation

  • Scheduling tools (e.g., Buffer, Hootsuite, Later)

  • Social listening and monitoring tools

  • AI tools for content generation and analysis


9. Crisis Management and Ethics

  • Dealing with negative comments and public backlash

  • Legal considerations: copyright, privacy, and disclosures (e.g., #ad for influencers)

  • Maintaining brand trust and transparency


10. Trends and Continuous Learning

  • Staying updated with platform changes and digital trends

  • Experimenting with new features (e.g., Threads, AI-generated content)

  • Learning from case studies and successful campaigns