Social Media Course
1. Introduction to Social Media
Overview of major platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.)
Understanding platform demographics and purposes
Trends in digital and social media marketing
2. Social Media Strategy Development
Setting SMART goals (e.g., brand awareness, engagement, leads)
Identifying target audience and buyer personas
Competitor analysis and benchmarking
3. Content Planning & Creation
Developing a content calendar
Types of content: promotional, educational, entertaining, user-generated
Basics of copywriting and visual design (e.g., Canva, Adobe tools)
Importance of brand voice and consistency
4. Platform-Specific Best Practices
Optimal posting times and frequencies
Hashtag usage and algorithm tips
Platform-specific content formats (Reels, Stories, Threads, Shorts)
5. Engagement and Community Management
Responding to comments, DMs, and mentions
Managing online reputation and customer service
Building relationships with followers and influencers
6. Analytics and Reporting
Key metrics (reach, impressions, engagement rate, CTR, conversions)
Platform tools (Meta Insights, LinkedIn Analytics, Twitter Analytics, etc.)
Adjusting strategy based on data
7. Social Media Advertising
Basics of paid social (boosted posts vs. ads)
Audience targeting and segmentation
Budgeting and ROI tracking
8. Tools & Automation
Scheduling tools (e.g., Buffer, Hootsuite, Later)
Social listening and monitoring tools
AI tools for content generation and analysis
9. Crisis Management and Ethics
Dealing with negative comments and public backlash
Legal considerations: copyright, privacy, and disclosures (e.g., #ad for influencers)
Maintaining brand trust and transparency
10. Trends and Continuous Learning
Staying updated with platform changes and digital trends
Experimenting with new features (e.g., Threads, AI-generated content)
Learning from case studies and successful campaigns